Date: Wed, 17 Feb 93 17:04:46 PST
From: macmod@SUMEX-AIM.Stanford.EDU (Info-Mac Moderator)

ec.photo,rec.video,comp.sys.atari.st,comp.sys.ibm.pc.misc,comp.s        ys.mac,comp.sys.mac.digest 
Path: mfolivo 
From: mfolivo@sactoh0.sac.ca.us (Mark Newton-John) 
Subject: Definitive Photo CD (specs, file formats, etc) 
Message-Id: <1993Feb17.100606.5305@sactoh0.sac.ca.us> 
Keywords: Magazine_article
Organization: Sacramento Public Access Unix 
Date: Wed, 17 Feb 93 10:06:06 GMT 
To: pacbell!ames!comp-sys-mac-digest@ames.arc.nasa.gov
Resent-To: backmod
Resent-Date: Wed, 17 Feb 1993 17:04:45 PST
Resent-From: Info-Mac Moderator <macmod@sumex-aim.Stanford.EDU>


Here is a informative article about the specifications of Photo CD.
PLEASE, followups to the appropriate newsgroups! Atari Falcon/030
applications mean little to IBM PS/2, and vice versa. This article
is of general interest.

This article is from Dealerscope Merchadising Magazine, a trade
publication for electronics retailers.



Photo CD: New Business Opportunities for Graphics and Photo 
Professionals

While ultimately aimed at consumers, Kodaks new technology initially 
is attracting graphics professionals. Software announced in August 
will let DOS/Windows and Mac users read and save Photo CD image, 
adjust colors and enhance pictures.

Features added to Kodaks's Photo CD system will allow sound, text. 
and graphics to be recorded along with photo-quality images onto 
Photo CD discs. THe discs, which will be housed in attractive "jewel 
boxe" case displaying the recorded images, will play back on TV, 
using dedicated Photo CD players.

For nearly two decades, Peter Mackey has been creating audiovisual 
presentations and video productions for busines and industry.

As vice president-media integration at Imergy, and interactive 
multimedia production and graphics firm in Norwalk, CT, Mackey is a 
beta site for the much heralded Photo CD technology on the way from 
Eastman Kodak Co. Simply stated, Photo CD puts 35mm film photos onto 
compact disc.

In August, Kodak announced software that lets DOS/Windows and 
Macintosh users import and enhance Photo CD images, plus a host of 
new formats and functions aimed directly at graphics and photography 
professionals.
	Beta Tester Mackey is using Photo CD to produce narrated 
essays, captioned photo albums, and other projects that he is more 
secretive about. These have given him an early insight into the value 
of Photo CD.
	"If designers and artists can personally experience what 
these products can do," said Mackey, "I have no doubt that they will 
be sold on Photo CD."

Opens busines doors
For the computer graphics community, Photo CD promises to bring forth 
not only a robust, innovative medium, but also new business 
opportunities. Kodak itself is betting a large part of its future on 
Photo CD- essentially a hybrid electronic imaging/silver halide film-based technology intended to keep alive and hopefully grow users' 
ingrained habit of recording events and locations on film.
	Kodak is pumping about $30 million dollars into an ad 
campaign to promote Photo CD products, banking that the technology 
holds out the potential to be a "VCR"-line blockbuster product.
	While Kodak's ultimate focus is on the vast consumer 
marketplace where billions of dollars in film sales are at stake, 
Kodak is also very much aware that its battle also entails engaging 
the hearts and minds of the professional, industrial, and commercial 
computer graphics communities.
	For it is the visually creative practitioners who are likely 
to be the inital benficiaries and trend setters in applying Phot CD 
in myriad, unforseen ways.

Photo Database
For computer picture professionals, Photo CD's greatest potential is 
as an input source for digital images used in computer-based 
presentations and computer graphics of all kinds. "We can use Photo 
CD as a photo capture and archiving system and also as a delivery 
platform," Mackey said.
	While technolgy to scan film and hard copy directly to 
computer-readable media has been around for some time, existing 
systems work too slowly and cost too much for even high-volume shops. 
Photo CD overcomes this price/performance drawback.
	The film scanner component if the Sun Microsystems-based 
Photo CD Imaging Workstation (PIW) digitizes a full-color 35mm frame 
into a very high resolution image- 2048x3072- in just six seconds. To 
achieve this level of resolution, competing scanners typically take 
several minutes.
	Not surprisingly then, such fast performance also yields more 
palatble costs. Kodak estimates that a typical user will pay $20 to 
transfer a 24-frame roll of 35mm film onto a compact disc in Kodak's 
proprietary Photo CD format.

Bought Image Bank
Likewise, Photo CD will intrude in traditional photo sources. Wanting 
to encourage demand for images in Photo CD format, Kodak last year 
bought the Image Bank, one of the largest film stock houses in the 
world. Using the Kodak PIW, Image Bank will be able to transfer its 
hundreds of thousands of 35mm negatives held in inventory to Phot CD 
files rapidly and inexpensively.
	On August 25, Kodk announced plans for a Kodak Picture 
Exchange to go online next year using the public telephone network, 
much like text and data networks such as CompuServe. The Kodak 
Picture Exchange will link stock photo houses, graphic designers, 
pubishers, and oher distributors of images, and end users.
	Looking ahead, film will not long remain Photo CD's only 
image source. Kodak recently engaged Polaroid to manufature a Photo 
CD scanner to handle instant photos and existing prints whose 
negatives are lost.
	Kodak will market the scanner as an accssory under its own 
brand name to be sold along with the PIW to photo finishing labs and 
others having the output volume neccessary to warrant purchase of the 
$100,000-plus PIW system. Scanning capability is also being expanded 
to cover a variety of positive and negative film formats beyond 35mm- 
including 70mm, 120, and 4x5-inch.

Four Basic Subsystems
The turnkey PIW system consists of four basic subsystems: The film 
scanner, which digitizes negatives or slides, scanning film at a 
maximum resolution of 2048 lines by 3072 pixels by 12 bits in each of 
the primary colors; the Data Manager, which encodes the image data, 
automatically performing color and density adjustments; the Writer, 
which writes the digitized information to a Photo CD disc; and the 
Printer, which produces what Kodak refers to as a "near-photographic-quality" prints along with the thumbnail prints that serve as a 
picture index on the Photo CD storage case.
	The device also spews out standard-size prints and 
enlargements up to 10 inches square.
	There's even more functionality coming. Starting in 1993, 
photo finishers will be equipped to record tet, graphics, and sound 
on Photo CD discs; they will also be able to encode attribute data 
and other information on the discs that enable non-linear sequencing 
of the images to be programmed for playback.
	Photo CD playback takes place not just on one's computer 
display- where images can be manipulated- bit on an ordinary 
television set. This is key to Kodak's making Photo CD a burgeoning 
consumer electronics product.
	Kodak's approach entails use of a specialized Photo CD player 
that Kodak recently began shipping; and in a a stroke of consumer 
merchandising foresight, the unit also plays back audio on ordinary 
compact discs.
	In all, Kodak offers a selection of four Photo CD player 
models. A basic unit carries a $449 list price. But the top-of-the-line model offers some stunning capabilities. With it, an operator 
can change the viewing sequence at will, zoom in or out of an image 
using crop marks to focus in on any area of the image, and view the 
images under manual control or by automatic timing.
	This high-end player also incorporated a five-disc carousel 
along with capabilites to handle composite video, S-video, and audio 
output. Its price: $549.
	Kodak is even working on the ultimate jukebox player for the 
image junkie. It has exhibited a prototype player holding 
approximately 100 discs- or a nominal capacity of 10,000 images. The 
device selecs a disc, transports it to a built-in reader, and begins 
reding the disc- all in four seconds.
	For those who want to manipulate images and ultimately 
incorporate Photo CD images into a properly-sequenced, client 
presentation, Kodak launched at last month's MacWorld its Photo CD 
Access software.
	Available now for $40, it enables any user of PC Windows or 
Macinosh to access any image on a Photo CD disc; select and display a 
desired image or sequence of images; export the selected photo to a 
file in such formats as EPS, TIFF, RIFF, PCX, and PICT; crop and 
otherwise edit an image and paste it into any image processing, 
desktop publishing, and other Photo CD compatible application.
	In addition, Kodak offers PhotoEdge, a $139 program that lets 
Mac and Windows users zoom, crop, rotate, and flip Photo CD images; 
and adjust color, cotrast, and focus. For storage and retreival, 
Kodak will sell later this year its $399 Kodak Shoebox software for 
Windows and Mac users. The Shoebox also works with Kodak Picture 
Exchange.
	Photo CD Access software, however, is a entry-level, interim 
package that will become redundant once traditional software packages 
become Photo CD enabled. Towards that end, Kodak also sells a Photo 
CD Access Developer's Toolkit, priced at $695, intended to encourage 
application devleopers and other third parties to incorporate Photo 
CD compatibility into their products.

Apple, Kodak Team
Apple announced Aug. 25 it will work with Kodak to incorporate Photo 
CD access into curent and future Macintoh operating systems. Apple is 
also building Photo CD compatability into its QuickTime multimedia 
software; Micrografx Inc. has done the same with regard to its 
Picture Publisher software; EFI for its Cachet color managemnt 
software; Corel Corp. for CorelDraw; and Media Cybernetics for the 
Halo Desktop Imager image processing package.
	With Photo CD compatibility, a professional graphics creator 
will be able to import Photo CD images into an existing system, edit 
and combine them with other graphics, text, video, and audio 
elements, blending all of the disparate data types into a state-of-the-art presentation.
	The Toolkit actually consists of a library of C language 
functions that (1) read images from Photo CD discs into memory, (2) 
decompress high-resolution images, and (3) provide basic image 
manipulation capability. The Toolkit cannot be used to compress 
images and write them directly to a disc; that is a task for the PIW 
system- a strategy adopted by Kodak to assure high-quality image 
recording on film.
	In fact, Photo CD is a practicable technology because it 
utilizes image compression and decompression effectively. Just how 
Kodak handles this proprietary aspect of Photo CD turns out to be 
both surpising and ingenious.
	A Photo CD image is actually sored five times at five 
different resolutions on the same disc; this bundle of digitized 
pictures is called an ImagePac.
	At the high end- denoted by 2048x3072 as well as 1024x1536 
resolutions- images are stored in compressed form to reduce storage 
requirements; the lesser resolution images- 512x768, 256x384. and 
128x192- are stored in noncompressed form.
	The different resolutions are used as follows: 128x192 for 
thumbnail index images printed on each disc jacket and used for image 
retrieval; 256x384 for previewing images on a computer screen; 
512x768 for standard NTSC imagery; 1025x1536 for High Definition TV 
(HDTV) signals; and 2048x3072 for output to high-quality print.

Fills Up to 6Mb
Each Photo CD ImagePac occupies a total of three to six Mbytes, 
depending on the actual high-resolution image compression achieved. 
With present technology, it takes about an hour to fill a disc with 
100 ImagePacs on a disc.
	What is of concern to end users is the type of CD-ROM drives 
neccessary to access Photo CD images. It requires an XA copact disc 
drive that supports so-called Mode 2 multisession operation, meaning 
that one 24-film roll can be recorded in one PIW session, and then at 
a later time returned to the photo finisher with another roll of film 
for recording on the same disc to add more image frames.
	The Photo CD approach contrasts with traditional CD-ROM 
drives where an entire disc is recorded in a single session. In both 
cases, once recorded, the images in a given sector an be read 
repeatedly, but they cannot be erased nor can they be recorded over.
	Such multisession drives wll be made by Philips, which along 
with Kodak co-developed Photo CD. Likewise, Sony, Pioneer, and 
Toshiba all plan to enter the market Photo CD compatible multi-session CD-ROM XA drives; the four manufacturers collectively account 
for 85 percent of the current market for CD-ROM dirves.
	Aside from the question of its ultimate acceptance, Photo CD 
raises another issue of concern to computer graphics professionals: 
the viablilty of the compression step that causes the higher 
resolution images to lose a bit of clarity, an essential tradeoff in 
exchange for efficient data storage. Presenations creator Mackey 
insists that he can see no deterioration in image quality when 
eyeballing his Photo CD works. However, neither he, nor anyone else, 
has worked with the tchnology to create, for example. slick magazine 
covers and pages. In such applications, even Kodak offocials have 
conceded tha Photo CD images will not be adaquate because of 
resolution loss.
	What about the use of Photo CD for high quality poster-size 
reproductions? One tell-tale experience is forthcoming from Alexandra 
Asmanis, creative director at Asmanis Design &  Associates in 
Somerville, MA. Her design firm has begun an experiment to create 
20x20-inch posters using Photo CD as an image source.
	Image security is yet another concern to some professional 
designers, artists, and photographers. No encryption technology is 
encorporated into the basic Photo CD to help image originators 
protect their creations.
	However, a Kodak Pro Photo CD Master disc, designed for 
professional photogtaphers and due to be available in the spring of 
1993, offers three security features: a special identifier to 
indicate image ownership and copyright, the ability to place a 
watermark (such as "PROOF") over an image, and the ability to encrypt 
high resolution images. The Pro Photo CD Master disk, which otherwise 
looks like its consumer cousin, also will store images from larger 
film formats favored by pros- including 120 and 70mm, and 4x5-in., as 
well as 35mm.
	A long term threat to Photo CD is electronic cameras. True, 
current filmless imaging cameras already on the market are bedeviled 
by either high prices or unacceptably low resolutions. But in five to 
ten years, when solid state memories and higher capacity sensors 
become available, electrnic film cameras could give Photo CD a run 
for its money.
	Kodak competitors have been slow to respond to the Photo CD 
challenge, content to sit on the sidelines and let Kodak take the 
lead- and the risks.
	A few are even "supporting" Photo CD, including film 
producers Fuji and Agfa-Gevaert that will offer PIW equipment to 
photo finishers overseas for converting their own proprietary film 
into Photo CD format.
	At least for starters, Kodak seems to have the Phoo CD field 
largely all to itself, with the computer graphics professionals 
having the opportunity to call many of the shots- at least, 
initially.

(Stanley Klein and Malcolm Stiefel have co-authored articlces for 
many years, for Computer Pictures and other publications. Klein is 
publisher/editor of the S. Klein Newsletter on Computer Graphics. 
Stiefel is a computer scientist at Mitre Corp.)

-- 
mfolivo@sactoh0.SAC.CA.US   SAC-UNIX (916) 649-0161
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