From: xxltony@crash.cts.com (Tony Lindsey)
Subject: Mac*Chat#090/22-Sep-95
Mac*Chat#090/22-Sep-95
======================
Welcome to Mac*Chat, the weekly electronic newsletter biased
toward Mac users who are production-oriented professionals. Other
Mac users may find many, many items of interest as well. I'd enjoy
hearing your feedback and suggestions. Unfortunately, due to the
massive numbers of messages I get every day, I can't guarantee
a personal reply.
Tony Lindsey, <xxltony@cts.com>.
<http://www.cts.com/browse/xxltony>
Mac*Chat may be copied freely, provided that all copies are left
intact and unedited.
Financial donations are gratefully accepted, to help defray the
costs of putting-out one of the fastest-growing newsletters
within the Internet. For more information, send e-mail to the
above address, with "Donations" in the Subject line.
Mac*Chat back-issues may be found within any Info-Mac ftp archive at
/info-mac/per/chat
and read with any Web browser at
<http://www.ese.ogi.edu/macchat/>
See the end of this file for legalisms and info on how to get a free
subscription.
Any [comments in brackets] are by Tony Lindsey.
Topics:
Highlights Of This Issue
The Curtain Lifts...
Time To Talk About First Virtual
First Virtual, Explained
Tips For AOL Users - Installing Power-Tool "Grinders"
Tips For AOL Users - Using The Web Browser
Copland Web Site
Consulting
Tony's Consulting Tips
New Jobs
Technical Section Starts... Here
ClayBasket - Wow!
Netscape Palettes - The 256 Colors Of Netscape
Legalisms
Free Subscriptions To This Newsletter
Highlights Of This Issue
------------------------
I (finally!) tell folks about my system for receiving donations
to keep Mac*Chat growing, I open the topic of transferring funds
safely across the Internet, David Cole explains about the First
Virtual system for transferring funds, I explain a few things for
America Online users who need better use of their Internet
capabilities, we learn of a great web site for getting news
about System 8, I explain my consulting techniques a little bit
more clearly, we hear from two folks who are using their Macs to
make money in ways they never expected, and I rave about a
grrrreat program to help me manage all of my saved Internet
locations within Netscape.
The Curtain Lifts...
--------------------
By Tony Lindsey <xxltony@cts.com>
After a long period of deep mystery concerning Mac*Chat's new
status as a donations-requested (but not required) newsletter,
I'm now beginning to activate the system.
It's going to be a few weeks before the system is running smoothly.
I would really, really appreciate suggestions and advice from
everybody along the way!
In case you missed what was discussed before in issues 81 through
85, I dislike the idea of any advertising in Mac*Chat. I also
don't like to nag and make people wrong, (life's too short to
rank on your friends) so I'm simply asking for a simple donation
if you like the newsletter and want to keep it independent. For
further details, check out those back-issues, or check out the
new Web Page:
<http://www.cts.com/browse/xxltony/mac-chat-donations.html>
- For those folks who want to get information through e-mail,
they should contact me at <xxltony@cts.com>, (America Online
users: send e-mail to XXLTONY), hopefully with the word
"donation" in the Subject line (but it's not required). These
arrangements are definitely going to be adapted as time goes by!
Either way, you'll receive the Register 1.1.6 program and an
explanation of how the system works. Register will allow you to
transfer funds from anywhere on the planet using a check, cash,
invoice, VISA, Mastercard, American Express, NetCash, or First
Virtual account. It has full Balloon Help.
As I said back in Mac*Chat issue #85, I need to start soliciting
donations to keep Mac*Chat thriving, since it has grown to be one
of the Top Ten electronic newsletters on earth in less than a
year's worth of frantic expansion. It's very-definitely taking
time away from my Real Business, and I need some help justifying
Mac*Chat from a practical standpoint.
From an impractical standpoint, I'm thrilled that I get to do
something so wonderful as editing Mac*Chat - I can't imagine why
more people aren't doing this! I want to do it for many years to
come, taking big, fat risks if I can make the newsletter better.
Many, many thanks to the several hundred folks who have written
to tell me how glad they will be to contribute to Mac*Chat - My
faith in the basic goodness of humanity remains unblemished!
Time To Talk About First Virtual
--------------------------------
By Tony Lindsey <xxltony@cts.com>
Of the many, many methods of transferring finances over the
Internet, I have to express my personal preference for First
Virtual's system. I'm nervous about hackers making off with my
credit-card numbers if they are transmitted over the Internet,
even if those numbers are encrypted. First Virtual appears to be
the ONLY system that avoids this.
First Virtual, Explained
------------------------
By David M. Cole, (see info below)
[I've asked David for permission to re-post something he wrote
for the apple-internet-users mailing list. I've edited it
slightly for length...]
Though I am in the employ of neither First Virtual nor Apple, I
am familiar with the problems surrounding running a commerce Web
server -- especially one on a Macintosh.
You can get the whole schmere on First Virtual at its Web site
<http://www.fv.com>
Here is how the process works:
*You fill out a form on the FV site with your name, address,
phone number, e-mail. You send this form in. (You can also fill
out an e-mail form or get one through telenet.)
*FV e-mails you a one-time code number and an 800-phone number.
You call the 800 number and an audiotext system walks you through
punching in the code number and your Visa or MasterCard number
(doesn't work with any others). You are charged $2 for a
"buyer's" account. Though this represents a certain cash-flow,
I'm certain it's mostly to discourage frivolous registrations.
You are e-mailed a message stating your buyer's account is
established and what it is.
*You encounter a widget on the Web you want to buy and it can be
paid for through FV. You put in your buyer account name and
order. If this is a physical widget, the seller will probably
wait for the whole process (see below) to conclude before
shipping said physical widget. If the widget is software (content
or programs), you're probably going to get the widget downloaded
to your machine right then and there.
*FV sends you e-mail asking if you bought the widget. You hit the
"reply" button on your e-mail software and write one of these
words, "Yes," "No" or "Fraud." If you type "fraud," the account
is automatically terminated, thereby preventing any further
fraud. If you type "No" too many times (they don't say what that
is), your account is also terminated.
*Your yes, no or fraud response is then sent to the seller. At
FV's discretion, it bundles together all the sales accrued to the
seller and immediately deducts $1 for the Federal Reserve to
reimburse FV for the cost of transferring the funds to the
seller's checking account. Also, a fee of 29 cents per
transaction plus 20 percent of the seller price is deducted. For
QuickTime downloads, Apple sees -- at the most -- $9.51 off the
$10 transaction and if there are only a couple of transactions a
day, maybe only sees $9.01. Further, sellers pay $12 ($2 to
register as a buyer and then an additional $10 to convert the
buyer account to a seller account).
The only non-secure portion of the system is that someone could
tap your phone while you're punching in that credit card number
and translate the tones into the corresponding numbers. If I were
attempting to steal your credit card number and was going to the
trouble of tapping your phone, I'd probably wait until you called
MacWarehouse and gave them your number verbally. If I *really*
wanted your credit card, I'd probably just do some dumpster
diving on your garbage can to get old credit card slips.
Is it a hassle? Yes, especially for the seller. Does it work?
Yes, the money does flow from one account to the other. FV may
be the only present way to achieve a secure cash transaction.
*+*+*+*+*+*+*+*+*+*+*+*+*+*+*+*+*+*+*+*+*+*+*+*+*+*+*+*+*+*+*+*+*+*+
David M. Cole dmc@colegroup.com
Editor & Publisher, The Cole Papers cole@plink.geis.com
Consultant, The Cole Group V: (415) 673-2424
Columnist, Presstime Magazine, TechNews Magazine F: (415) 673-2449
http://colegroup.com 2590 Greenwich, Ste 9 San Francisco 94123
*+*+*+*+*+*+*+*+*+*+*+*+*+*+*+*+*+*+*+*+*+*+*+*+*+*+*+*+*+*+*+*+*+*+
Tips For AOL Users - Installing Power-Tool "Grinders"
-----------------------------------------------------
By Tony Lindsey <xxltony@cts.com>
I help many America Online users on a regular basis, and I've
recently felt the need to write down the steps that I use to make
life easier for others. If you follow through the steps I've
given below, you'll be a lot better-equipped to deal with files
you get from the Internet, even if they arrive in an odd
file-format.
A "Grinder" is a utility that sits out on your desktop, waiting
for files to be dragged into it. Once that happens, the program
processes the files and then spits out a result. There are a
zillion grinders out there, but these are a few of my favorites...
In my instructions, I'm assuming that you are using System 7.0 or
later. I'll also assume that you have the habit of downloading
your files onto your Desktop.
First, let's do a minor bit of setup, allowing us to avoid
plugging-up our hard drives with unnecessary, extra copies of
files we will download:
- Start up the America Online program, but don't "Sign On" yet
- Pull down the "Members" menu and choose "Preferences"
- Scroll to "Downloading Preferences" and click on it
- Make sure all three options have a checkmark next to them, by
double-clicking on them if necessary
- Close the Preferences window and Sign On
Now, it's time to go get a few of my very-favorite power-tool
programs:
You need to go get Stuffit Expander. This is a copyrighted
freeware software program from Aladdin Systems. It can convert
many kinds of files stored in compressed or oddly-coded formats,
such as binhexed files with names ending with ".hqx". It
translates them to a better format for Mac users.
Now that you're online within America Online,
- Pull down the "Go To" menu and choose "Search Software
Libraries"
- Type "Expander" and hit Return.
- Using the "Download Now" button, download "Stuffit Expander
3.5.2 Installer" and store it somewhere you can find it later
(such as on your desktop)
Stuffit Expander can convert MANY kinds of files, but it doesn't
know how to deal with files that end with ".image", so you'll
also need ShrinkWrap for those files:
- Follow the above steps we used to look for software, and search
for "shrinkwrap"
- Download "ShrinkWrap 1.4.2" and store it in the same place as
Stuffit Expander Installer. ShrinkWrap is copyrighted freeware
software by Chad Magendanz <chad@halcyon.com>. It was mentioned
in Mac*Chat issue #78. It makes it very easy to archive
diskettes, and it also makes it easier to access the contents of
files you find online that end with ".image".
- Quit from America Online. When you do, the files you
downloaded will become decompressed. This is good. The old,
compressed versions will be deleted, saving disk space. This is
also good.
Look for the files you downloaded, and you'll find a folder
called "ShrinkWrap(tm) 1.4.2". Open it up, and drag
"ShrinkWrap(tm)" out onto the desktop, right above your Trash
Can. It stays there FOREVER. That's where it lives. It's a
"Grinder," which means that it belongs out there on your Desktop.
Trust me. It looks "messy" to folks who want everything tidy
and empty-looking, but it's worth keeping there.
You'll also see "StuffIt Expander(tm) 3.5.2 Install" sitting
nearby, so double-click on it, and keep clicking "Continue" until
it gets installed properly. After you quit, you'll see an alias
(with italicized lettering) called "StuffIt Expander(tm) alias"
sitting above your Trash can, too. It has found its perfect new
home, too, so we'll leave it there.
We need to do a minor bit of setup within Stuffit Expander, so
please double-click on the alias file.
- Under the "File" menu, choose "Preferences..."
- You'll see two check-boxes that say "Delete after Expanding"
Make sure they both are checked with an "x"
- Close the window
- Quit.
Now, go read the "Read Me" files associated with those two
utilities. It's worth doing, and there's not a lot of it.
Next week, I'll be explaining how to use these files on a regular
basis. You'll definitely want to!
Tips For AOL Users - Using The Web Browser
------------------------------------------
By DShey@aol.com
Thanks for the info on how to save a ton of money on AOL but now
please address what to do with the web browser that makes finding
info so easy.
Great idea. A lot has changed recently. Here's how to
check out my Grand Central page:
- Fire up America Online version 2.6 or later
- Go to the Internet Section, and click on WWW (World Wide Web)
- It will start loading the browser and the images affiliated
with America Online's main Web Page. At the top of the screen,
notice that there's a line that starts with "http:"
- Replace it with
<http://www.cts.com/browse/xxltony/>
without the angle-brackets at the beginning and end. After a few
moments (minutes?) you'll see the Mac*Chat graphics and the text
below it.
- Pull down the "Services" menu and choose "Add to Main Hot
List". This makes it unnecessary to ever type that long Mac*Chat
URL address ever again.
- From now on, if you ever want to get back to my page, pull down
the "Services" menu, pull down to "Hot Lists" and choose "Main
Hot List". There's my web page waiting to be double-clicked-upon.
Now that you're on my page, scroll down and click on the part
that mentions "Tony's Grand Central Station." That's a list of
all of my favorite places to visit from a few months back. I
expect to be updating it soon. I haven't been in any great
hurry, since I've been mentioning a lot of the newer sites in
Mac*Chat.
You should check out Mac*Chat's back-issues for more of such web
addresses.
<http://www.cts.com/browse/xxltony/back-issues.html>
By the way - AOL Version 2.61 is very nice and much more stable.
The browser is nicely quick, even with a 14.4 modem, in my direct
experience. It should be out to the general public soon. It's
still in beta testing. I got a sneak peek at a friend's place.
Copland Web Site
----------------
By F. L. Beaver <fbeaver@hiwaay.net>
<http://fly.hiwaay.net/~fbeaver>
A very good WWW page on Copland (System 8) that's maintained by
Austin Shoemaker can be found at:
<http://www.netline.net/~austin/cops/cops.html>
The site has a Copland FAQ section, Copland clip-art, Copland
resources, and links to other Copland-related sites among other
things. It's well worth a look for anyone interested in the
future of the MAC OS.
Consulting
----------
By Randy Chevrier at PAINTMASTER, Tulsa, Oklahoma
<paintmaster@genie.geis.com>
Have you ever heard of HOW TO BE A SUCCESSFUL COMPUTER
CONSULTANT, 3RD EDITION by Alan R. Simon? It's published by
McGraw-Hill (Feb 1994). If so, would you consider it helpful for
someone getting into consulting part time? (I've been talking to
trusted business associates about whether or not I would be a
good consultant. I have a successful business now in a totally
unrelated area and I think I would be much more happy working
with computers full time. I have the luxury of leaving my current
business most any time to do consulting.)
[Sorry, I've never heard of this book before. Has anyone else
read it?]
Tony's Consulting Tips -
------------
By Tony Lindsey <xxltony@cts.com>
Randy (see above) also asked me about an apparent conflict
between something I said in two different back-issues. In issue #63,
I said that a bad consultant ignores how a client prefers to use
their own computer and imposes their own preferences no matter
what. In issue #88, I said something that sounded like I was
imposing my own style on my clients. Here are my further
thoughts:
You're making an excellent point, and it's easily answered - I
make sure the client is WATCHING me at all times, and give them a
vote on what I will do as I'm doing it. For instance, I'm
currently helping about a dozen Mac users in a big corporation.
Several of the Macs I've worked on are quite different from each
other - The difference is due to the learned habits of the user.
If somebody LIKES their own way of doing things, I don't mess
with it - I show them the alternative, and if they don't prefer
it, we go back to Plan A. I'm not completely "on rails" with my
personal preferences. The Bad Consultant comes in and forces
change no matter what, and then insinuates the client is wrong
for having preferences.
Perhaps I didn't explain this before, but my techniques are
RADICALLY better than most people's. When I'm done, you can get
at any data file in one mouse-motion, fire-up any program in one
mouse-motion, or get at any character in any font in one
mouse-motion. There's nearly nothing in between somebody and the
work they want to accomplish. Ninety-nine percent of my clients
prefer my methods, or just want a few tweaks to adjust it.
After I'm done working on their Mac, I also urge my clients to
create a "Tony List." This is a collection of little, niggling
irritations that they notice as time goes by - Maybe the mouse is
too fast, the Trash Can isn't asking them for permission to
empty, or whatever. I gladly work them through these things to
their satisfaction, showing them how to make their own
adjustments. THIS IS IMPORTANT. Someone will feel much better
knowing that they're not being invalidated, and they are more
likely to trust you (and refer you to people that they like) as
the years go by.
New Jobs
--------
By Joel Chadwick, Fort Worth, Texas
<Chadwick_Joel@macmail1.fwrdc.rtsg.mot.com>
I would like to make a reply to your question of "good paying,
New Jobs that people have found, using Macs as their main tool?".
I actually have three answers to this question.
First, information on me. I am a 24 year old male with a
Bachelor degree in Business Administration/Computer Science from
Abilene Christian University (ACU).
Now, on to the answers.
My first "Mac" job was at ACU I was a tutor and tutor supervisor
for the Learning Enhancement Center (LEC) on campus. All of the
stats and reports for the center were generated with Macs. The
Mac was an everyday tool of use while in the position. We had
e-mail, file sharing, and other office automation programs. This
was my intro into the Mac environment and I loved it. Low pay,
however, since this was a college work-study job. But all of my
Mac experience came from this job, and for the future, it would
be important.
After graduation, I was planning on taking my business degree to
a bank to become a financial officer of some sort.
Unfortunately, nobody hired me right out of college in this kind
of position even though I had a 3.75 GPA. This was sort of good
though, because my first real job was working for an Apple
Authorized Dealer here in Fort Worth selling, what else,
Macintosh computers, peripherals, and complete Mac solutions for
home, education, and corporations. Was I happy to get this job,
and even happier that I did not work at a bank. Why? MONEY!!!
The job paid straight commission. I sold $100,000 of Mac only
products for 18 months, and made a commission of $3500 almost
every month. My best offer at a bank was $1750 per month. I did
not feel bad.
The job selling Macs gave me the experience for the job I do now.
I now work for Motorola as a Macintosh Network Administrator. I
have touched and supported every Mac from the 128K to the
9500/132 which as a ThunderColor 1600 card and 98 MB of RAM. I
set up MS Mail servers, run Retrospect backup scripts, control
SMTP gateways for the internet, recommend new machines, and
support all software that is installed on the Macs. This job is
a dream come true for me as a Mac enthusiast. The pay is in the
$30k range, which is slightly less than selling Macs but with
much better benefits and a faster and easier way to climb the
corporate ladder. This salary is still twice as much as any bank
would be paying me. Just two years out of college makes me very
proud to be doing this.
My main objective in my jobs was to stay with Macs someway,
somehow. I have achieved this objective so far. I plan on
continuing.
--------
By Kelly Clark <aandc@usa1.com>
For the past 10 years, Alden & Clark has been hiring out
temporary freelance production artists. Originally they were
mechanical artists; now they work on clients' Macs (or their own).
Company data was stored, DOS style, on a PC. Every time I wanted
a monumental change -- like inserting a comma in a sales letter
-- we placed a call to our friendly programmer and in a day or
two or seven, he'd show up, magically make the change before our
very eyes and present us with a bill.
Then we switched to Macs...and discovered FileMaker Pro. Within a
week, Alden (my business partner) had managed to transfer all the
hocus-pocus-whatever-do-those-symbols-mean data -- clients,
artists, invoices, reports, everything -- into an easy-to-use,
easy on the eyes format. Making a change is cake work.
Like your clients, some of my freelance marketing accounts have
Macs and want their data -- mailing lists, accounting, whatever
-- easily accessible. I shamelessly recommend Alden who performs
his FileMaker Pro magic!
Speaking of marketing clients -- I've been using the Internet to
do the research they pay me to do. Talk about time savings! And I
don't need to crawl all over the web. Just a couple of bookmarks
-- The Boston Public Library is my favorite little gem:
<http://www.ll.mit.edu/Links/metroboston.html>
I can find out just about anything about anything. I'm able to take
on _more_ business and more _varied_ types of clients.
Yes, Alden & Clark is still hiring out freelance Mac production
artists. But a relatively small investment in a couple of Macs
and some software resulted in making _more_ money -- and making
it _easier_.
Technical Section Starts... Here
--------------------------------
ClayBasket - Wow!
-----------------
By Tony Lindsey <xxltony@cts.com>
I pay a monthly bill to get pure, unfiltered access to the
Internet. I use Netscape 1.1N all of the time. Being a real
Web-Cruising Hipster, I tend to add a lot of bookmarks, and my
list has become amazingly long and awkward.
I recently found out about ClayBasket, by Dave Winer
<dwiner@well.com>
<http://www.hotwired.com/userland/clay/>
or
<ftp://hrz-ws26.hrz.uni-kassel.de/pub3/mac/info-systems/URL-manager/>
It's a great outliner program for making all those bookmarks
behave exactly the way you want them to. Instead of seeing a
zillion bookmarks in one long list, I see eight categories that
_I_ created, and sub-categories under those that pop off to the
side. Perfection.
Why the heck wasn't this built into Netscape in the first place?
A caution: Since ClayBasket and Netscape arm-wrestle over who
gets to modify the bookmarks file, I personally run them
separately, using Netscape to Add a Bookmark, and then exiting
later and running ClayBasket to tidy things up. Tedious? Why,
yes it is! But, maybe Netscape 1.2 will have a decent outliner
built-in.
Oh, and for all of you Web-page designers- ClayBasket is a GREAT
tool for creating indented lists for your pages!
Netscape Palettes - The 256 Colors Of Netscape
----------------------------------------------
By Tom Lane, organizer, Independent JPEG Group <tgl@netcom.com>
The info quoted on Netscape palettes in issue #89 was correct as
far as it went, yet it was almost wholly misleading. Here's a
fuller picture.
First, all versions of Netscape will convert images into a local
palette for display; in no case is the image's own palette used.
But the specific local palette varies. On Unix/X Windows,
Netscape will try to grab a 6x6x6 color cube, that is, all
combinations of 6 equally spaced values of red, 6 equally spaced
values of green, and 6 equally spaced values of blue --- 216
colors altogether. If Netscape can't do that (because other
programs have grabbed too many colors), it tries for a 5x5x5 cube
(125 colors), and failing that, a 4x4x4 cube (64 colors). Note
that except for the corner colors, *none* of the colors in the
6x6x6 cube exactly match any of those in the 5x5x5 cube, nor is
there any exact match between these and the 4x4x4 entries. So
with the exception of the "pure" or corner colors, you can't hope
to know just what colors Unix/X Netscape will be using.
Windows Netscape uses a similar strategy, although I think it may
always end up allocating a 6x6x6 cube on a 256-color display
(haven't used it myself). On a 16-color display, the best it can
do is 16 colors. Please note that Windows 3.x defaults to
16-color mode, and a large fraction of Windows users haven't
figured out how to change this setting ;-)
Mac Netscape uses the Mac system palette, which I think is not a
color cube, but I can't find my reference just now. It probably
*includes* a color cube of some size, but also other colors.
Of course, if the user happens to be running with 15- to 24-bit
color, palettes aren't an issue --- the exact requested colors
are displayed, to within the display capabilities.
Furthermore, NETSCAPE IS NOT THE UNIVERSE. (How I wish I could
write that in 72-point blinking red type...) There are many
other Web browsers, each with its own idiosyncrasies. Mosaic,
for example, does use the exact colors requested by the loaded
image(s), until it runs out of colors.
Bottom line: you as an HTML author can't predict the exact colors
with which an image will be displayed, and it's folly to try.
What then should you do? Simple: describe the image you wish to
portray, and let the browser render it as best it can. It's more
profitable to worry about download speed (image file size), which
is something that you *can* control effectively. The simplest
rules of thumb are:
1. Use JPEG for photos and artwork containing smooth color
gradients.
2. Use GIF (or soon, PNG) for icons, line drawings, and other
material that requires only a few distinct colors. In choosing
these colors, try to minimize the number of distinct colors you
ask for on a page.
Following these rules will give you best page downloading speed,
and will also result in high-quality display on 15- to 24-bit
displays. On 8-bit displays, you're at the mercy of the
browser's rendering algorithms, but really that's true anyway.
The above rules do give the browser a reasonable shot at
displaying your page effectively. Current browsers don't
optimize the JPEG-plus-GIF combination scenario as well as they
might, but I hope to see this situation improve over time.
Sorry to go on so long about this, but there's a lot of
misinformation out there on this topic, much of it coming from
individuals who think their particular platform/browser
represents how the whole Web works, should work, and always will
work...
Legalisms
---------
Copyright 1989-1995 Tony Lindsey. Nonprofit groups (such as Mac
User Groups) or other non-commercial publications) are welcome
to use any part of the Mac*Chat newsletters if full credit is
given. All others will need to contact me.
This newsletter is intended purely as entertainment and free
information. No profit has been made from any of these
opinions. Time passes, so accuracy may diminish.
Publication, product, and company names may be registered
trademarks of their companies.
This file is formatted as setext, which can be read on any text reader.
Tips from readers are gratefully accepted. Please write them in a
user-friendly way, and if you are mentioning an Internet site,
please include a paragraph explaining why others should visit it.
Free Subscriptions To This Newsletter
-------------------------------------
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============== ____ ==================================================
Tony Lindsey \ _/__ Free, weekly e-mailed Mac-oriented newsletter
Mac*Chat Editor \X / <xxltony@cts.com> <http://www.cts.com/~xxltony/>
================= \/ =================================================