Re: Marketing, was Re: C


Sat, 09 Dec 1995 01:27:26 -0500

TM> Of course it would be interesting to see I-F, hypothetically, try
TM> to target a new market as described... readers. Might be a step in
TM> the right direction in this pipe dream of reviving Text Adventure
TM> on a mass scale...

TM> So where are our marketers? We need
TM> rec.arts.int-fiction.marketing... (-:

Tim,

I think the first step would be to put a product together - for example, someone in a
recent message suggested putting the entire IF archives at GMD on a CD-ROM, which is
a good idea. It would have to be cleaned up substantially and everything made clean and
simple to use, but it could be done.

The next step would be to find a national distributor looking for content to distribute.
As it happens, there's a lot of this going on right now, especially in the CD-ROM
market. I actually know of and have spoken with a couple of companies that are looking
for material to distribute, and while there are certainly no guarantees, a good
distributor can get these titles into thousands of stores nationwide. This is all based on
the fact that, while A-list CD-ROMS priced at $40 and up are not selling well, CDs
priced below $15 and below $10, with minimal packaging, and placed near checkout,
are doing quite well. There are a lot of CD-ROM drives out there, and people are
constantly looking for new toys to plug into their expensive new devices.

-- Ivan