Wait—don’t most people really hate pop ups?
People hate pop ups that don’t offer any value. You know, the pop ups that usually just repeat the same offer that the visitor just said “No” to.
… or the pop ups that just keep spawning new pop ups each time you say “No” or close the window. Those kinds of pop ups can drive visitors crazy!
But when pop ups are used correctly—in other words, they provide additional value—you can see significant increases in your earnings-per-click (EPC). Our users have reported increases in their EPC by as much as much as 42% when they’ve used pop ups effectively.
Tip: Here’s something to keep in mind: If pop ups didn’t work, experienced online marketers wouldn’t use them. In practice, experienced marketers use pop ups all the time...