What’s Engagement Tracking and how can I use it?
Engagement tracking is similar to tracking “actions,” and you can use it to literally track anything you want.
If you’re already tracking opt-ins for example, you can use Engagement Tracking to track webinar registrations, downloads, or anything else you can think of.
Another great use of Engagement tracking is to simply track clicks on one or more “key” links.
For example, say you buy a lot of “solo ads” and send your traffic to a landing page with an opt-in form …
… And after people opt-in they see a “Thank You” page with some content and maybe 3 outgoing links on it.
You can track the opt-ins using the standard “Action” tracking pixel, but you can also use Engagement tracking to track all the clicks on your outgoing links …
… in which case your Engagement Conversion Rate or ECR would be a great indicator of the quality of traffic you’re receiving from each solo ad provider.
(To do this you’d simply add the Engagement tracking pixel to the Pixel/Code section of the tracking links for your outgoing links on your “thank you” page.)
This can also help identify fraudulent traffic where the seller is generating fake opt-ins to make their traffic look real (an increasingly common practice unfortunately).
If you’re tracking all your outgoing links and a solo ad provider sends traffic with a 40% opt-in rate but a 0% engagement rate, you know the traffic is all fake.
Your imagination is the only limit with Engagement tracking. If you think of a cool way to use it please let us know so we can share it with the community.
To find your Engagement tracking pixel simply select “Track Conversions” from the drop-down menu to the right of any tracking link in your account.