How are ClickMagick timers “intelligent?”
ClickMagick offers two types of timers …
“Evergreen” and “Date-Based.”
Date-Based timers should be pretty self-explanatory – you simply enter some date in the future and the timer will count down for all users to that date and time.
You’d use this if you wanted to make a special offer that had to expire on a specific day and time.
“Evergreen” timers on the other hand are “dynamic”, meaning they’re customized for each user.
Say you want to make a special offer to all your users that expires in “48 hours.” You send out an email to your list and announce your special offer …
With a normal timer, if someone doesn’t click that link in your email for say 36 hours, by the time they get to your page there’s only 12 hours left on the timer.
That may not be ideal for what you’re trying to do, and it’s why you might want to use Evergreen timers.
Evergreen timers don’t start counting down until a user actually clicks that link and visits your page …
… and on top of that, they “remember” when each user started the countdown, so that when they return later the countdown is still accurate and doesn’t start over.
This is the most ethical way to use countdown timers, users will respect you for it, and they’ll know you mean what you say when you make a limited time offer.