Why don’t my stats match [something else]?
Before getting into the reasons why your stats may not match, there are two steps you should take first …
Step #1: To track down discrepancies it is critically important that you understand what flagged and blocked clicks are, and how they affect your stats.
Please read (or re-read) this FAQ before continuing:

|  | How do flagged and/or blocked clicks affect your stats?

Step #2: Check the quality of your traffic so that you can eliminate poor traffic as the cause of the discrepancies.
To check your traffic quality, click on the Settings menu to the right of the link or rotator you’re investigating.
Choose “Traffic Quality” from the menu and you will see a breakdown of the traffic being sent to your link or rotator over the time period you have selected.
Make sure you choose a time range that covers only the period covering the discrepancy. This will show you if your link or rotator has had a sudden drop in the quality of its traffic.
Step #3: Now that you understand how clicks are flagged or blocked based on a user’s settings, and you have a clear understanding of the quality of the traffic your link or rotator is receiving, please read the guide below for an in-depth look at this problem …

|  | Common Causes of Click and Stats Discrepancies

We know figuring out stats discrepancies is no fun.
Unfortunately, there are no shortucts. The only way to “figure it out” is for someone to go through all of the items detailed at the link above looking for clues …
… and there’s really nothing we can do to figure it out that you can’t, so the sooner you learn how to do this “stuff” the better.
With that being said, if you have a large discrepancy that you can’t figure out we’ll be happy to take a look if you submit a ticket. But please understand the following …
What we CAN do:
As long as your ticket makes it clear that you’ve already tried to figure out the problem, and you detail exactly what you’ve already done, we’ll be happy to take a look to see if there’s anything we can spot that you may have missed.
What we can NOT do:
We don’t have the resources to spend hours and hours figuring out any one users’ stats discrepancy, nor do we guarantee that we’ll always be able to figure out your problem.
For more on this, please see the link below:

|  | Can you figure out my “solo ad” discrepancies?

Note: The first link above detailing reasons for discrepancies is viewable by anyone, even people who don’t use ClickMagick, so we encourage you to share the link with people you work with or anyone else that might benefit from it. Thanks!